About

I have been providing professional SEO consulting in Los Angeles for over sixteen years. My primary mission has changed overtime from getting websites to rank in search engines to keeping businesses from wasting money on the wrong type of SEO service. The pursuit of keyword rankings without a purposeful and goal-oriented approach has resulted in a lot of wasted money. Consequently, SEO has a very negative connotation for those who have had this wasteful experience. But it need not be this way.

In recent years, my mission of educating people about smart SEO has resulted in many conversations where I talk people out of investing money in SEO--the service from which I make my living. I don't do this just out of the goodness of my heart. That's part of it, but unhappy SEO clients make my life very difficult, because instead of spending time working on SEO strategies, I would end up spending my days on the phone with unhappy clients, and educating them about what SEO is and what is possible to achieve through SEO (after they sign up--I'd rather this happen before they do).

So now, instead of providing this education after they sign up, I make sure that it is done before they do, so that they know going in that SEO is not a magic solution for their traffic woes.

So, if you are looking for a professional SEO consultant to teach you about SEO, and evaluate whether your business is a good fit for SEO, then reach out to me. I'll be glad to guide you along (or away from SEO).